MB Denim

MB Denim is a business focused on creating unique and hand made denim.

Problem

MB Denim Instagram account is going unnoticed.

Insights

• Threats- There hasn't been a post on the page since June 21st 2016.

• Weakness- There is no steady theme and a lack in the regularity of posting.

• Strengths- Consistency throughout all of the products, aware of the demographic in which attempting to get the attention of.

While working on MB Denims instagram account, I decided to use pictures of the jeans on models as opposed to being laid out. Placing the jeans together with an outfit gives the consumer a better idea of what it is going to look like. Quotes were also added on the instagram to give it a more personal feel. Location and setting photography helped the overall aesthetics and target demographics. To create easier accessibility, I created a new Etsy account as well as an email on the Instagram page as multiple calls to action.