About

Social media is quickly becoming one of the most important aspects of digital marketing. Social platforms help you connect with consumers, increase awareness about your brand, and boost your leads and sales. When it comes to social media marketing Facebook and Instagram are the two biggest platforms for advertising. Since August 2018 I have been interning for Marketing Wing and have been working as their social media manager. My job is to post for three different companies, MA Peterson, Tabor Group Landscape, and Hopkins and Porter. During my experience I have noticed a couple of pros and cons with what each social medias business accounts have to offer. One of the major cons that I have noticed is how little instagram has to offer. Their business account is very simplistic but it’s almost too simplistic. The only thing a consumer can see on a business account is the pictures/videos that a company posts and how to get in contact with a company. In order for a consumer to find out anymore information about a company they need to redirect to their website. For my passion project I am going to expand instagrams business account to better the users experience.