problem

There has been a steady decline in park attendance which makes it harder for the zoo to care for their animals and participate in environmental conservation efforts.

insights

• Put more focus/ allocate more resources to the zoo enclosures

• The Denver Zoo, unlike most of its competition, is easily accessible, largely in part to its urban location at the heart of Denver. 

• Engage the community and get them connected with conservation

• Drive interest in the zoo upping attendance and profitability

strategy

Concrete jungle

creative

Commission artists to create murals depicting animals found within the Denver Zoo. The murals will act as an interactive/life size map that leads visitors to the zoo. Utilizing the urban surroundings and adding beauty that can be enjoyed by all, whether locals or tourists.  

#ConcreteJungle

The Denver Zoo could increase their social media presence in promoting the murals and advocating visitors as well as those of interest to post in front of the murals. Encouraging passersby and visitors to document their journey to the zoo along with a trending hashtag.